What Is Digital Marketing? A Guide to Marketing in Today's Digital World

 

Going digital is all the rage in the world of branding and business development. What is digital marketing? How can it help us grow our businesses?

Digital Marketing Definition

Digital marketing refers to the promotion and advertising of businesses and brands via digital media channels How to Market Contracting Business Online. At the moment digital media includes websites, social media channels, radio, television and mobile, as well as traditional media like billboards or transit signs. Digital marketing can be applied to any marketing media that is delivered electronically.

There are still other forms of person to person (P2P), direct marketing and print advertising that fall outside the scope of digital marketing. Print ads, direct mail and billboards are now able to link to digital counterparts. Traditional marketing and advertising are almost always connected to digital marketing thanks to items such as URL landing pages and QR codes.

Why Digital Media is Important?

Marketing agencies, consumers and business owners are driving the shift to digital media. Digital marketing agencies are able to fulfill their dream of delivering quantifiable results due to the ever-increasing need for them. Digital media, such as websites, social media, and mobile advertising, are much simpler to track than traditional media like print advertising.

Many forms of digital advertising can be very affordable for business owners. Engaging customers through social media and email marketing, as well as having a website presence, are all low-cost alternatives to direct mail and print advertising. This digital channel is available for all businesses, regardless of their size. It helps to level the playing field for small and start-up businesses as well as independent consultants looking to expand their business.

Digital advertising is essential for consumers because of the rapid pace of modern life. Digital advertising is essential for consumers who are looking for goods or services. Gone are the days when they had to search through a phonebook. We can now quickly find answers with our smartphones or computers by reaching for our computers.

Use Digital Media to Build Your Brand and Business

You can market your business using low-cost digital channels, regardless of how big or small your business. Your website will be the foundation of all your marketing efforts. Make sure you invest wisely in your site and make sure it does the following:

Your business and brand should be represented in a professional manner (look and Feel, Messaging).

Your target audience will be able to hear you speaking in a way that is appropriate

Searchers using the top search engines can find it

It is up-to-date, and easy to navigate

Multiple channels available for customer communication

Connects to other marketing activities

 

A professional web design company that is proficient in search engine optimization and web development is recommended. Your website is the basis of all digital channels and should be considered a top business investment.

After your website is complete, you can launch e-mail marketing campaigns every month or bi-monthly and connect with customers through social media. These are tasks that can be done either in-house by someone who has the necessary knowledge or at a very low cost by an external digital marketing agency. Make sure all your efforts bring customers back to your website so they can engage fully with your company, products, and services. Choose the channels they contact you through.

You can allocate some digital marketing dollars to search engine optimization and pay per click advertising if you are interested in being aggressive with search marketing. To gain new customers, many businesses today depend heavily on being found online. Many business owners believe that having a website will automatically mean that customers will find it. This is not true. It is important to use specific key words, phrases, meta data and linking strategies on your site in order to reach the top of search results.

Many key phrases and keywords are highly competitive for the top search results. You will need to add pay-per-click advertising to your organic search engine optimization efforts. Although it can seem daunting to get started with pay-per click advertising campaigns, this can be done with little effort, time and instruction.

You can also venture beyond search engine marketing, social media marketing, and e-mail marketing. You have many options for marketing. These include radio, television, mobile advertising, and electronic billboards. No matter what digital channel you choose, all of them should connect to your company's foundation - your website.

A digital marketing agency can help you with your marketing efforts if you have the resources. Many digital agencies provide multiple levels of services to cater for businesses, large or small.

Digidaze, a Maryland digital marketing agency, offers services for small and medium-sized businesses. We offer a variety of digital marketing services in Maryland.